September 1, 2016 / by IQ Staff / Native / 0 comments
BuzzFeed’s primary revenue stream is native advertising. Native advertising in itself is a great format in my opinion when used well. The ad format certainly can increase brand awareness, engagement, and affinity. There’s statistics to back this up. The issue for BuzzFeed lies in its mass production approach. Since the publication is a private corporation, […]
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What is IQadnet’s thoughts on ad blocking?
October 27, 2016 / by IQ Staff / Advertising, Digital Advertising, Native / 0 comments
While ad blocking is certainly not a new problem, it is a growing problem for the digital advertising industry. eMarketer released a July study finding 64% of US millennials use an ad blocker on one or more of their devices. Another eMarketer study released in June projected that the total number of US internet users […]
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Storytelling is essential to your brand strategy.
September 8, 2016 / by IQ Staff / Advertising, branding, Native / 0 comments
Cut Through the clutter Advertisers often say that the greatest ads have a way to “cut through the clutter”. A brand has to overcome the noise of our highly saturated market in order to be successful. Jay Walker-Smith, Executive Chairman at the Futures Company, estimates that consumers on average are exposed to more than 5,000 ads […]
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Great brands are crafted, not manufactured.
September 1, 2016 / by IQ Staff / Native / 0 comments
BuzzFeed’s primary revenue stream is native advertising. Native advertising in itself is a great format in my opinion when used well. The ad format certainly can increase brand awareness, engagement, and affinity. There’s statistics to back this up. The issue for BuzzFeed lies in its mass production approach. Since the publication is a private corporation, […]
Read more