September 1, 2016 / by IQ Staff / Native / 0 comments
BuzzFeed’s primary revenue stream is native advertising. Native advertising in itself is a great format in my opinion when used well. The ad format certainly can increase brand awareness, engagement, and affinity. There’s statistics to back this up. The issue for BuzzFeed lies in its mass production approach. Since the publication is a private corporation, […]
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Native Advertising Booklet – Market Trends and Insights
September 15, 2016 / by IQ Staff / Free Download, Native / 0 comments
Free Download The IQadnet team has put together a free insightful booklet on native advertising trends and insights. This booklet is a must read if you are just learning about the format or want to know more. Native advertising is going to continue its explosive growth in the near term due to the rise of ad blocking […]
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Storytelling is essential to your brand strategy.
September 8, 2016 / by IQ Staff / Advertising, branding, Native / 0 comments
Cut Through the clutter Advertisers often say that the greatest ads have a way to “cut through the clutter”. A brand has to overcome the noise of our highly saturated market in order to be successful. Jay Walker-Smith, Executive Chairman at the Futures Company, estimates that consumers on average are exposed to more than 5,000 ads […]
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Great brands are crafted, not manufactured.
September 1, 2016 / by IQ Staff / Native / 0 comments
BuzzFeed’s primary revenue stream is native advertising. Native advertising in itself is a great format in my opinion when used well. The ad format certainly can increase brand awareness, engagement, and affinity. There’s statistics to back this up. The issue for BuzzFeed lies in its mass production approach. Since the publication is a private corporation, […]
Read more