Native Archives

What is IQadnet’s thoughts on ad blocking?

October 27, 2016 / by IQ Staff / Advertising, Digital Advertising, Native / 0 comments

While ad blocking is certainly not a new problem, it is a growing problem for the digital advertising industry. eMarketer released a July study finding 64% of US millennials use an ad blocker on one or more of their devices. Another eMarketer study released in June projected that the total number of US internet users […]

4 tips to help increase native ad engagement.

October 6, 2016 / by IQ Staff / Native, Tips / 1 comment

Native advertising is one of the fastest-growing ad formats today due to a number of variables, and knowing how to increase consumer native ad engagement is vital to success. Unfortunately, brands fail in their native endeavors because they view the advertising format through the same lens they view other advertising formats. The key to native […]

Native Advertising Booklet – Market Trends and Insights

September 15, 2016 / by IQ Staff / Free Download, Native / 0 comments

Free Download The IQadnet team has put together a free insightful booklet on native advertising trends and insights. This booklet is a must read if you are just learning about the format or want to know more. Native advertising is going to continue its explosive growth in the near term due to the rise of ad blocking […]

Storytelling is essential to your brand strategy.

September 8, 2016 / by IQ Staff / Advertising, branding, Native / 0 comments

Cut Through the clutter Advertisers often say that the greatest ads have a way to “cut through the clutter”. A brand has to overcome the noise of our highly saturated market in order to be successful. Jay Walker-Smith, Executive Chairman at the Futures Company, estimates that consumers on average are exposed to more than 5,000 ads […]

Great brands are crafted, not manufactured.

September 1, 2016 / by IQ Staff / Native / 0 comments

BuzzFeed’s primary revenue stream is native advertising. Native advertising in itself is a great format in my opinion when used well. The ad format certainly can increase brand awareness, engagement, and affinity. There’s statistics to back this up. The issue for BuzzFeed lies in its mass production approach. Since the publication is a private corporation, […]