September 8, 2016 / by IQ Staff / Advertising, branding, Native / 0 comments
Cut Through the clutter Advertisers often say that the greatest ads have a way to “cut through the clutter”. A brand has to overcome the noise of our highly saturated market in order to be successful. Jay Walker-Smith, Executive Chairman at the Futures Company, estimates that consumers on average are exposed to more than 5,000 ads […]
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What is IQadnet’s thoughts on ad blocking?
October 27, 2016 / by IQ Staff / Advertising, Digital Advertising, Native / 0 comments
While ad blocking is certainly not a new problem, it is a growing problem for the digital advertising industry. eMarketer released a July study finding 64% of US millennials use an ad blocker on one or more of their devices. Another eMarketer study released in June projected that the total number of US internet users […]
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3 tips to help avoid digital advertising failure
October 13, 2016 / by IQ Staff / Advertising, Digital Advertising, Tips / 0 comments
Companies spend a lot of money each year on digital advertising to help generate sales or brand awareness. The IAB annual report for 2015 put the spending figure at $59.6 billion, a 20.4% increase over 2014. This amount will most certainly increase as cord-cutting increases and print readership continues to decrease. However, spending waste […]
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Storytelling is essential to your brand strategy.
September 8, 2016 / by IQ Staff / Advertising, branding, Native / 0 comments
Cut Through the clutter Advertisers often say that the greatest ads have a way to “cut through the clutter”. A brand has to overcome the noise of our highly saturated market in order to be successful. Jay Walker-Smith, Executive Chairman at the Futures Company, estimates that consumers on average are exposed to more than 5,000 ads […]
Read more