October 6, 2016 / by IQ Staff / Native, Tips / 1 comment
Native advertising is one of the fastest-growing ad formats today due to a number of variables, and knowing how to increase consumer native ad engagement is vital to success. Unfortunately, brands fail in their native endeavors because they view the advertising format through the same lens they view other advertising formats. The key to native […]
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3 tips to help avoid digital advertising failure
October 13, 2016 / by IQ Staff / Advertising, Digital Advertising, Tips / 0 comments
Companies spend a lot of money each year on digital advertising to help generate sales or brand awareness. The IAB annual report for 2015 put the spending figure at $59.6 billion, a 20.4% increase over 2014. This amount will most certainly increase as cord-cutting increases and print readership continues to decrease. However, spending waste […]
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4 tips to help increase native ad engagement.
October 6, 2016 / by IQ Staff / Native, Tips / 1 comment
Native advertising is one of the fastest-growing ad formats today due to a number of variables, and knowing how to increase consumer native ad engagement is vital to success. Unfortunately, brands fail in their native endeavors because they view the advertising format through the same lens they view other advertising formats. The key to native […]
Read more