September 8, 2016 / by IQ Staff / Advertising, branding, Native / 0 comments
Cut Through the clutter Advertisers often say that the greatest ads have a way to “cut through the clutter”. A brand has to overcome the noise of our highly saturated market in order to be successful. Jay Walker-Smith, Executive Chairman at the Futures Company, estimates that consumers on average are exposed to more than 5,000 ads […]
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Storytelling is essential to your brand strategy.
September 8, 2016 / by IQ Staff / Advertising, branding, Native / 0 comments
Cut Through the clutter Advertisers often say that the greatest ads have a way to “cut through the clutter”. A brand has to overcome the noise of our highly saturated market in order to be successful. Jay Walker-Smith, Executive Chairman at the Futures Company, estimates that consumers on average are exposed to more than 5,000 ads […]
Read more