October 13, 2016 / by IQ Staff / Advertising, Digital Advertising, Tips / 0 comments
Companies spend a lot of money each year on digital advertising to help generate sales or brand awareness. The IAB annual report for 2015 put the spending figure at $59.6 billion, a 20.4% increase over 2014. This amount will most certainly increase as cord-cutting increases and print readership continues to decrease. However, spending waste […]
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3 tips to help avoid digital advertising failure
October 13, 2016 / by IQ Staff / Advertising, Digital Advertising, Tips / 0 comments
Companies spend a lot of money each year on digital advertising to help generate sales or brand awareness. The IAB annual report for 2015 put the spending figure at $59.6 billion, a 20.4% increase over 2014. This amount will most certainly increase as cord-cutting increases and print readership continues to decrease. However, spending waste […]
Read more