October 13, 2016 / by IQ Staff / Advertising, Digital Advertising, Tips / 0 comments
Companies spend a lot of money each year on digital advertising to help generate sales or brand awareness. The IAB annual report for 2015 put the spending figure at $59.6 billion, a 20.4% increase over 2014. This amount will most certainly increase as cord-cutting increases and print readership continues to decrease. However, spending waste […]
Read more
What is IQadnet’s thoughts on ad blocking?
October 27, 2016 / by IQ Staff / Advertising, Digital Advertising, Native / 0 comments
While ad blocking is certainly not a new problem, it is a growing problem for the digital advertising industry. eMarketer released a July study finding 64% of US millennials use an ad blocker on one or more of their devices. Another eMarketer study released in June projected that the total number of US internet users […]
Read more
3 tips to help avoid digital advertising failure
October 13, 2016 / by IQ Staff / Advertising, Digital Advertising, Tips / 0 comments
Companies spend a lot of money each year on digital advertising to help generate sales or brand awareness. The IAB annual report for 2015 put the spending figure at $59.6 billion, a 20.4% increase over 2014. This amount will most certainly increase as cord-cutting increases and print readership continues to decrease. However, spending waste […]
Read more