- Digital Advertising Sales Representative
Job description
The primary responsibility of the Account Executive is to drive and grow new business revenue from advertisers and their agencies by aligning their marketing objectives with a niche and highly engaged audience. This is a high-velocity, client-facing sales role requiring deep industry expertise, relationships and a proven ability for closing digital advertising deals.
The right candidate is aggressive, creative, and resourceful and must enjoy working in a highly entrepreneurial environment. The position requires outstanding sales and communication skills to develop and maintain advertising relationships.
• Responsible for the sale of educational marketing packages into the K-12 and Higher Education markets, and other education related markets.
• Aggressively pitch new business – Client direct and their digital agencies
• Understand the challenges that schools and universities face and demonstrate how the company’s marketing products can help to solve them.
• Actively engage in business development activities, including attending trade shows, sales meetings and workshops.
• Prepare proposals and respond to RFP’s
• Maintain pipeline of forecasted opportunities.
• Meet or exceed defined sales quota.
• Work with Advertising Operations to ensure the client’s needs are met
• Work with Finance team to ensure client payments are remitted
• Stay current with online advertising trends and innovations
Base salary with aggressive commission structure (10% commission of gross sales)
Desired Skills and Experience
• More than a year’s of successful digital sales experience within educational field, selling to K-12 and Higher Ed markets and other education-related markets in the assigned regions.
• Strong consultative sales skills, relationship building and customer services skills
• Knowledge of banner advertising, mobile advertising, video advertising and dedicated email marketing (eDM), their creative units/executions and current competitive landscape
